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Wednesday, February 25, 2015

Deepika Padukone looks stunning in the new 'Orbit' Chewing gum ad:

Hello everyone! Yesterday I was just flipping through TV channels when I happened to come across a TV commercial featuring Deepika Padukone! It was a Wrigley's Orbit chewing gum ad and o la la she was looking absolutely stunning! Deepika who is Orbit's brand ambassador was seen wearing a gorgeous golden gown with beautiful makeup and hair.

The film ends with Deepika showcasing a winning, shiny smile as the words ‘eat, drink, chew’ flash across the screen.

Commenting on the campaign, Sambit Mohanty, Creative Head, DDB Mudra North, said, “In the new Orbit TVC, the relationship between the brand ambassador, Deepika, and the animated food character (sandwich) and their conversation about ‘breaking up’ lends a fresh approach to the brand message of oral health care and makes you smile. The tone is quirky and engaging, keeping in line with the globally successful campaign of Orbit. All of us enjoyed working on the commercial and we sincerely hope that the ‘Eat, Drink, Chew’ campaign strikes a chord with everyone and takes oral care to an even wider audience.”

The campaign, aimed at reinforcing the message of oral care, shows Padukone giving a master class in healthy oral care habits as she ‘breaks up’ with her favourite food – a sandwich.

Mimicking a real relationship, the clingy ex, played by an animated sandwich, protests at the break-up, claiming that she had just given him a ‘love bite’. Padukone turns around and eats an Orbit Sugarfree gum, thereby finally saying goodbye to the clingy ex-lover. 
I completely LOVED the commercial and it was fun to watch Deepika and the sandwich's relation and the way she says "Tum to chipku nikale! Lol. What do you guys have to say about this ad? 

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